To survive the wave of competition, it is very important to have an analysis of the market segment in which the companies operates. In the past few years, there has been a tremendous change in the technology, method of working, customer preferences, economy and purchasing power. These days’ customers are surrounded by numerous options due to which it is easy for them to switch to other products. Companies these days need to give special attention towards market analysis to cope up the demand of customers.
JanSoch helps the companies by performing a market study on the preference of customers, grievances with present products, review analysis, feasible study, risk analysis etc. We have a team of researchers who perform surveys, online poll, face to face interaction, interviews to study the market as per the requirement of the companies. We provide the market analysis using various tools such as tables, flow charts, pie charts, histograms and animated graphs.
We provide the following marketing study services:
- Feasible Study : We provides Feasible study on various segments such as pre-launch product, upcoming technology, new venture, establishing new school, colleges or university etc. These feasible studies help the companies in predetermining the cost-benefit analysis.
- Risk Analysis : In order to have a successful implementation of a project, it is important to predetermine the risk involved. JanSoch has a panel of risk analyst who helps in predetermining risk involved in various new projects which the companies are planning to execute. We provide the SWOT (Strength, Weakness, Threat and Opportunity) analysis which help to determine the cost-benefit of the coming project to the companies.
- Brand Positioning : It is very important for the companies to create a brand value of their products and services. Analyzing customer behaviour is a prominent feature of creating a brand. We at JanSoch have a team of marketing analyst who works on analyzing the customer reviews, their feedbacks and preferences. We undertake various offline and online campaigns which help in building the brand of the product and services.
- Offline Marketing : In order to achieve the desired revenue figures, it is important to apply all techniques of marketing over the products. Even these days, offline marketing serves a large number of audiences. We at JanSoch, use different traditional methods such as pamphlet distribution, road shows, door to door campaigns, print advertising, newspaper advertising etc. We have a team of graphic designers who create viral graphic content which attracts a large volume of people.